by ODA

Brand Identity and Marketing Materials for 10 Jay Street.

Landmarks are a world of lore in New York City, each one with its own inherent set of beliefs, stories, and customs. In a town that seems to reinvent itself overnight, every night, New York landmarks represent the city’s hard-fought, cherished history. At 10 Jay Street, an ideal location flanked by the Manhattan Bridge and flush with waterfront views, integrating innovative design with the site’s landmark heritage was more than creative vision, it was a developmental demand. A formerly neglected area that has become a sought-after corridor, the waterfront offers a new kind of visibility inward and out.

Location: New York City

Photos by Pavel Bendov

Developed by  
Glacier Global Partners & Triangle Assets

Architect  ODA

Sales & marketing  JLL

10 Jay St Website

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